About International Sports Management

One Purpose.
Across Four Decades.

ISM helps companies strengthen their most valuable business relationships through exceptional hospitality at the world's premier sporting events, creating memorable experiences that last long after the event concludes.

ISM host welcoming executive guests

The business behind the experience

Built to Enhance
the Relationship.

ISM combines premium sports hospitality, event immersion and client-entertainment consulting into one discipline.

Every program begins with the audience, the objective and the relationship, not simply a seat at the event.

  • 01Advise on the event, guest mix and commercial objective.
  • 02Compose hospitality, access, travel and service as one journey.
  • 03Support programs of different scales, industries and budgets.
  • 04Continue the relationship forward after the event concludes.
Mission

Craft lasting relationships and lifetime memories at world-class sporting events—creating value that continues long after the final moment.

How ISM works

Culture in
the Details.

Competitive in ambition, collaborative in execution, committed to community and always evolving. Those principles shape how the team plans, hosts and follows through.

01 / Competitive

Raise the Standard.

Approach every brief with the energy to improve, perform and win the trust of the client.

02 / Collaborative

Work as One.

Bring offices, disciplines and partners together to deliver a complete guest experience.

04 / Evolving

Listen. Learn. Adapt.

Challenge convention, absorb feedback and keep making the experience more useful.

Core values

What the Work
Stands On.

Five values guide how ISM treats clients, guests, colleagues and partners across every stage of the hosted journey.

Genuine

Be Authentic.

Show up honestly for clients, colleagues and the work.

Respect

Value Every Person.

Protect dignity, fairness and the strength that difference brings.

Integrity

Do What Is Right.

Be transparent, accountable and prepared to make things right.

Teamwork

Make Each Other Better.

Challenge, support and celebrate as one connected team.

Tenacity

Stay With It.

Learn from setbacks and persist with professionalism.

Customer assurance

Event Policy.

If a booked event is postponed, played without spectators or cancelled before it begins, ISM states that it will work to move the investment to the new date or provide full credit toward a future ISM event.

Its IATA-accredited Event Services team also supports adjustments to lodging, transportation, reservations and related services booked through ISM. Questions can be directed to EventServices@ism-usa.com.

Talk with the ISM team