Raise the Standard.
Approach every brief with the energy to improve, perform and win the trust of the client.
About International Sports Management
ISM helps companies turn world-class sporting occasions into settings where valuable relationships can grow. The event creates the energy; disciplined advisory makes that energy commercially useful.

The business behind the experience
ISM combines premium sports hospitality, event sponsorship and client-entertainment consulting into one joined-up discipline. Every program begins with the audience, the objective and the relationship—not a ticket inventory.
Craft lasting relationships and lifetime memories at world-class sporting events—creating value that continues long after the final moment.
How ISM works
Competitive in ambition, collaborative in execution, committed to community and always evolving. Those principles shape how the team plans, hosts and follows through.
Approach every brief with the energy to improve, perform and win the trust of the client.
Bring offices, disciplines and partners together around a single guest experience.
Support the people and causes that make ISM’s office communities stronger.
Challenge convention, absorb feedback and keep making the experience more useful.
Core values
Five values guide how ISM treats clients, guests, colleagues and partners across every stage of the hosted journey.
Show up honestly for clients, colleagues and the work.
Protect dignity, fairness and the strength that difference brings.
Be transparent, accountable and prepared to make things right.
Challenge, support and celebrate as one connected team.
Learn from setbacks and persist with professionalism.
Customer assurance
If a booked event is postponed, played without spectators or cancelled before it begins, ISM states that it will work to move the investment to the new date or provide full credit toward a future ISM event.
Its IATA-accredited Event Services team also supports adjustments to lodging, transportation, reservations and related services booked through ISM. Questions can be directed to EventServices@ism-usa.com.
Talk with the ISM team