2027 NCAA First & Second Rounds — Louisville · ISM Executive Hosting

First & SecondRounds

College basketball comes to
KFC Yum! Center.

KFC Yum! CenterLouisville, KYMarch 19 & 21, 2027

For nearly 30 years, International Sports Management has helped companies use the excitement of college basketball and the world’s premier sporting events to build, strengthen and grow their most important business relationships. The NCAA Tournament provides an ideal Executive Hosting environment to spend meaningful time with clients, prospects and key stakeholders.

ISM Hospitality

Premium access.
Private hospitality.

Premium tournament access and pre-session hospitality near the arena - fully managed for your clients, prospects and key stakeholders.

NCAA South Regional crowd and court in Atlanta

A bartender preparing a drink during an ISM hospitality event

NCAA Tournament crowd and court from ISM’s event photography

NCAA Basketball Tournament · ISM Hospitality

ISM EXECUTIVE HOSTING · NCAA BASKETBALL TOURNAMENT

Gold Patron Package

01

Tournament Access

100-Level Tickets for All Three Sessions (seats guaranteed in pairs or better)

02

Private Pre-Session Hospitality

Private hospitality near the arena
Gourmet Buffet
Premium Open Bar
Pre-Game TV Coverage
College Basketball Guest Speaker

03

Guest Logistics

Private Car Parking Facilities
Transfers to/from the Arena (if applicable)

04

ISM Event Support

ISM Event Management Team On-Site
Pre-Event Planning & Guest Support

ISM® is independent of and is neither affiliated with or endorsed by KFC Yum! Center® or the NCAA®.

The right setting
changes the conversation.ISM helps make the
opportunity count.

The NCAA Tournament creates meaningful time with the clients, prospects and relationships that matter most. ISM builds the Executive Hosting experience around those relationships - helping your team accelerate opportunities, strengthen existing business and create new ones.

NEARLY 30 YEARSof Executive Hosting

40+ ANNUAL EVENTSacross the ISM portfolio

COUNTLESS RELATIONSHIPSstrengthened through ISM experiences

AccelerateActive dealsRetainValuable clientsGrowFuture business

Shape your plan with an ISM advisor.

Your advisor will confirm live availability and align seating and hospitality with your guest priorities.

Sales support · sales@ism-usa.com

2027 Men's Collegiate Basketball First & Second Rounds — Louisville ISM Executive Hosting presentation

First & SecondRounds

Premium access.Private hospitality.

Premium access.
Private hospitality.