International Sports Management
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Basketball / Current opportunity

2027 NCAA Men’s Basketball Tournament First & Second Rounds · Fort Worth

March 18–20, 2027 Dickies Arena · Fort Worth, Texas

The opportunity

More Than
the Main Event.

Photo: responsive crop. DerekAyala27 · CC BY 4.0

The first and second rounds return to Dickies Arena. ISM hosts companies throughout the tournament and can design a Fort Worth program around premium access, hospitality and guest connection.

Why this setting works

Multiple games and shifting storylines create an easy shared language for a varied client group.

01

Multi-game access

02

Private hospitality

03

Group-friendly programming

Details & calendar

Everything in
One Place.

DateMarch 18–20, 2027
VenueDickies Arena

Fort Worth, Texas

Event brief & availability

Request the
NCAA Tournament — First & Second Rounds · Fort Worth Brief.

ISM can confirm current availability and shape this opportunity around your guest strategy.

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